Overview
Service businesses fail on landing pages by building everything or nothing. The matrix forces a focused first wave that compounds.
Key takeaways
KEY TAKEAWAYS
- 01Pick two axes to combine before going to four.
- 02Start with the wave that maps to current sales motion.
- 03Most teams should ship 30 pages before 300.
The four axes
Service · Location · Use-case · ICP. Combinations of 2 or 3 axes create wave 1, 2, 3. Wave 4 is rarely worth it.
Checklist
CHECKLIST
0/4What's next
Ship wave 1 using How To Build SEO Landing Pages At Scale Without Thin Content.