Overview
Paid and organic teams usually report to different leaders and run different roadmaps. The loop only works when one person owns the cycle.
Key takeaways
KEY TAKEAWAYS
- 01Organic surfaces angles; paid scales the winners.
- 02Paid surfaces data; organic explores the unconverted angles.
- 03A single owner is the loop's load-bearing condition.
The four-step cycle
01 Mine organic for converting angles · 02 Test in paid · 03 Pull paid winners back into organic deep dives · 04 Test next paid round.
Who owns the loop
One growth lead owns the cycle, the weekly review, and the angle library. Without an owner, the loop quietly dies.
Checklist
CHECKLIST
0/4What's next
Feed the loop using How To Use Organic Content To Find Better Ad Angles.