Overview
Founder-led LinkedIn is the most overrated and underrated channel in B2B at the same time. This diagnostic tells you which it is for you.
Key takeaways
KEY TAKEAWAYS
- 01ICP density on LinkedIn is the first gate.
- 02Founder appetite is the second gate.
- 03Ghostwriter-supported is a valid third path.
Six questions
Is your ICP on LinkedIn weekly · Is the founder willing to be a source · Is there a story worth telling now · Is sales motion founder-touch · Do you have an editor or ghostwriter · What's the payback window you'll accept.
Three possible outputs
Yes · Yes with ghostwriter · Not yet. Each comes with a 30-day plan.
Checklist
CHECKLIST
0/3What's next
If yes, build the cadence with The Founder LinkedIn Content OS.