Overview
Free tools are the most under-built lead magnet in B2B services. Here are 20 ideas, sorted so you can pick one that fits your team this quarter.
Key takeaways
KEY TAKEAWAYS
- 01Calculators and audits convert higher than scorecards.
- 02AI lets you ship audits without API costs if you design carefully.
- 03Pick one and ship in four weeks — don't ship five at once.
Four idea categories
Calculators · Audits · Generators · Benchmarks. Each section lists five concepts with the ICP they fit and a one-line build description.
What's next
If you picked an audit, read How To Build A Free Audit Tool Without AI Costs next.