Overview
Stop building PDFs nobody opens. This tree gets you to the right format for your audience and motion in under 10 minutes.
Key takeaways
KEY TAKEAWAYS
- 01Magnet format follows audience awareness, not topic.
- 02High-effort magnets beat low-effort magnets for qualified leads.
- 03Reusable tools compound; PDFs decay.
The decision tree
Three branching questions on awareness, sales motion, and existing assets — each leading to one of seven proven formats: checklist, scorecard, calculator, audit, template, framework, free tool.
Checklist
CHECKLIST
0/4What's next
Build it inside The Lead Magnet Website Framework.