The AI Search Visibility Audit

A repeatable audit to score how visible your brand is inside ChatGPT, Perplexity, Gemini, and Claude — and what to fix first.

May 15, 2026·10 min read·MAMAGE AI

Overview

If buyers are asking AI tools for recommendations in your category, the only question is whether you show up. This audit gives you a score and a fix list.

Key takeaways

KEY TAKEAWAYS

  • 01Visibility breaks down into entity clarity, citation surface, and answer-shaped content.
  • 02Most brands fail on entity clarity first.
  • 03Fixing one layer at a time beats rewriting everything.

How the audit scores you

Run 25 buyer queries across the four major LLMs. Score: cited, mentioned, missing. Track over time as a single visibility index.

The three visibility layers

Entity: does the model know what you do, for whom, and where you sit in the category. Citation: does your content surface in retrieval. Answer: is your content shaped for the answer the model is trying to give.

Checklist

CHECKLIST

0/6

What's next

Use The AI Search Visibility Checklist For B2B Brands to fix the gaps the audit surfaces.

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