Overview
GEO is what SEO becomes when the search interface is a model, not a list of blue links. The fundamentals are familiar; the surface area is new.
Key takeaways
KEY TAKEAWAYS
- 01GEO optimizes for retrieval, citation, and answer shape.
- 02Entity clarity is the new title tag.
- 03GEO and SEO share infrastructure but reward different content shapes.
How GEO differs from SEO
SEO optimizes for a ranked list. GEO optimizes for being the source the model quotes. That changes how you write the first 80 words, how you cite, and how you structure answers.
Where to start this week
Run a visibility audit, fix entity clarity on your About and product pages, and rewrite the top of your three highest-intent articles into answer-shaped blocks.
What's next
Run The AI Search Visibility Audit to score where you stand today.