Overview
SEO is either the best investment your team can make or a 12-month distraction. The difference is rarely about effort — it's about fit.
Key takeaways
KEY TAKEAWAYS
- 01SEO rewards margin, repeat purchase, and category clarity.
- 02If your sales cycle is 7 days, SEO is rarely the first bet.
- 03Stage matters more than people think.
The 6-factor scoring
Margin · ACV · Sales cycle · Search demand · Existing content capacity · Founder appetite. Each scored 1–3; the total maps to one of four answers.
The four possible outputs
Yes, 90-day priority · Yes, 12-month bet · Not yet — revisit in 2 quarters · No — pick another channel.
Checklist
CHECKLIST
0/3What's next
If yes, plug into The Landing Page Factory series to plan execution.