Overview
Content models fail when teams pick one designed for a different stage. This framework matches the model to the company you actually are.
Key takeaways
KEY TAKEAWAYS
- 01Pre-PMF: founder-led. Post-PMF: editorial. Scaling: programmatic or hybrid.
- 02Most teams pick programmatic too early.
- 03Hybrid is a real answer, not a cop-out.
The stage matrix
Map team size, ICP clarity, runway, and growth target against the four models. The model that wins on three of four is your answer.
Checklist
CHECKLIST
0/3What's next
Use The Organic Growth Channel Decision Framework to choose the distribution surface.