RESOURCE TYPE · 9
Frameworks
The Lead Magnet Website Framework
A framework for building a website where lead magnets, free tools, and gated assets are the primary acquisition surface — not the blog.
The Organic Growth Channel Decision Framework
A decision framework for choosing the one or two organic channels your team should actually invest in for the next two quarters.
Should We Invest In SEO Now?
A decision framework for whether SEO is a 90-day priority, a 12-month bet, or the wrong channel for your business right now.
Should The Founder Be Active On LinkedIn?
A diagnostic for whether the founder posting on LinkedIn is the right wedge — or a vanity tax — for your stage and ICP.
What Content Model Fits Our Stage?
Pick between founder-led, editorial, programmatic, or hybrid content models based on stage, team, and growth target.
Should We Hire In-House Or Use An Agency?
A scoring framework for choosing between in-house, fractional, agency, or hybrid for your next stage of marketing execution.
What Lead Magnet Should We Build?
A decision tree across audience awareness, sales motion, and existing assets that outputs one of seven proven magnet formats.
The Landing Page Matrix For Service Businesses
A matrix that maps service x location x use-case x ICP into the exact set of pages a service business should build first.
The Paid And Organic Growth Loop For B2B Brands
A feedback loop that turns organic signal into paid creative and paid data into organic angle tests — running both as one system.